I was poking around the interwebs to get some info on the teams in the Superbowl this year. Specifically, I need to know the team colors for an idea that I have. I know that the Steelers and Cardinals are playing this year, and I have a vague idea about yellow and black being Steelers colors and crimson being one of the colors for the Cardinals. But I just wanted to make SURE, ya know?
So I search on "superbowl 43" and some variations thereof and keep getting redirected here. Go ahead, check it out. I'll wait right here.
...
Notice anything, oh say, MISSING? They have made it about as clear as mud as to which teams are playing in the Superbowl! If your page is ALL ABOUT THE SUPERBOWL, I should think that the teams playing would at least get a headline! Or maybe a graphic of some sort right at the top of the page! What gives?
Now don't get me wrong, Mr. NFL.com, I get that this site is geared toward football fans. And most football fans know without a doubt who is playing in the Superbowl. But still, you are going to get people like me finding your website thru Google searches and the like. It would have been considerate of you to think about all the other traffic you are likely going to receive (diehards and noobs alike) and maybe make it a little bit more obvious about WHO is playing in the 'bowl this year.
All I could find was a little box on the lower right hand section of the page (considerably below the fold) called "Offical Team Sites" that shows a picture of each team's helmet and links off to the team's site. That's it.
My assessment? FAIL
1 comment:
I believe this has a lot to do with the NFL's stringent copywrite conditions.
They hold such tight control over the use of the words that it'a almost impossible to refer to "The Big Game" or "football's Championship Game" or whatever you call it other than "The Super Bowl" without being libel for infringement.
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